Special Features - Master Certification Training
Register for Free Orientation Session
Limited Seats Available!
Time : 3 PM to 4:30 PM (IST/GMT +5:30)
Search Engine Marketing Course Syllabus
- Understanding Google search
- Rule based personalization of marketing at internet scale
- Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
- PPC definition & it’s functioning
- Important Terms – Quality Score, Conversion Rate etc.
- Quality Score Overview
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Non-overlapping Ad Groups
- Understanding industry key-drivers
- Competitive Analysis
- Organizational positioning
- Targeting
- Compelling ads that increase click-through-rate’s (CTR) lower costs
- Understanding, Analyzing & Improving – Relevance & Quality score
- Improve conversion rates, targeted ads & relevant landing pages
- Ad preview tool
- Best practices like using features such as reviews, +1 button etc.
- Overview of the tools
- Understanding advance functionality
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features like CPA bidding, position preference etc.
- Importance of UI/UX design
- Call-to-action
- Set campaign objectives & goals
- Define Performance Metrics
- Monitor PPC activity with Google Analytics
- Understand & connect with the user
- Benefit from search behavior of prospective customer
- Understand & connect with the user
- Benefit from search behavior of prospective customer
- Multivariate Testing
- A/B split Testing
- Re-marketing
- Mobile Advertising
- Display & Video Formats
- Optimize the display network campaigns
- Track & measure views through conversions
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
