Special Features - Master Certification Training

  • Live Instructor-led Sessions
  • Life time access to Latest Content (Presentations & Videos)
  • Research Based Internship
  • Hands-on Projects and Assignments
  • Placement Assistance for Freshers & Digital Marketing Experts
  • 24X7 Trainer’s Support on Discussion Forum
  • Govt. of India Certified Course

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     Google Analytics Course Syllabus

    Introducing Google Analytics

    • Why digital analytics?
    • How Google Analytics works
    • Google Analytics setup
    • How to set up views with filters

    The Google Analytics layout

    • Navigating Google Analytics
    • Understanding overview reports
    • Understanding full reports
    • How to share reports
      How to set up dashboards and shortcuts

    Basic Reporting

    • Audience reports
    • Acquisition reports
    • Behavior reports

    Basic Campaign and Conversion Tracking

    • Measuring Custom Campaigns
    • Tracking campaigns with the URL Builder
    • Using Goals to measure business objectives
    • Measuring AdWords campaigns
      Course review and next steps

    Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:

    • AdWords Fundamentals
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Advertising
    • Google Analytics Individual Qualification (GAIQ)

    Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.