Special Features - Master Certification Training
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Time : 3 PM to 4:30 PM (IST/GMT +5:30)
Online Display Advertising Course Syllabus
- Where ads might appear in the Display Network
- About contextual targeting
- About the Display Network ad auction
- About “Search Network with Display Select”
- Create an effective mobile site
- About campaign settings
- About the AdWords Ad Gallery
- Bidding features on the display network
- Choose a bid for your Display Network campaign
- Bid on viewable impressions using viewable CPM
- About enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- Create dynamic display ads
- Create a Lightbox ad
- Lightbox ad requirements
- Targeting settings on the Display Network
- About managed placements
- Target websites about specific topics
- About negative keywords
- About language targeting
- About ad scheduling
- About device targeting settings
- Display Planner basics
- About targeting your ads by audience interests
- About similar audiences on the display network
- About demographic targeting
- About remarking
- Use dynamic remarketing to show ads tailored to your site visitor
- Create a feed for your dynamic display ads
- Drive Sales and generate leads
- Increase brand awareness
- Evaluate ad performance on the Display Network
- Account, campaign, and ad group performance
- Explore your data on the Campaigns tab
- Optimize Display Network ads and campaigns
- Tips for creating effective display ads
- About automatic targeting in Display
- About conversion tracking
Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (and pass) the following exams:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics Individual Qualification (GAIQ)
Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams.
